This article is by Michael Cairns.
For decades, the publishing industry has worked to ensure that every book that they publish can be marketed within a single genre. This is, up to a point, understandable. Publishing is a business, and the clearer the genre of a book, the easier it is to find the target audience.
However, the rise of self-publishing has changed the way in which people not only sell books, but also write them. Indie’s don’t need to have a big ‘opening weekend’, so as to avoid high returns on print copies. Self-publishers can play the long game, relying on good stories and brave readers to build an audience. They can also take more chances and write outside the long-established boxes.
There is an inherent paradox in the phrase “focused ambiguity”. Yet the disconnect achieved by putting those two words together approximates the mental state necessary for writing good fantasy.




Tired of waiting months, weeks, or even days to hear back about your manuscript? Is that 500,000 word door-stopper just desperate to get immediate feedback? Do you like fast food, Twitter, and teleportation?