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Navigating the Self-Publishing Fandango

This article is by Cate Morgan.

There’s no doubt about it: there is a lot of noise out there in the crowded, Dread Interwebz when it comes to what I refer to as the Self-Publishing Fandango.

It’s like a tango in the respect that it sounds sexy at the outset, and certainly looks sexy when it’s done by trained professionals. But without full knowledge of the steps, it can turn violent in terms of tangled legs, stepped-on toes, and ballistic stilettos impaling innocent bystanders. In other words, disappointing and not pretty for all concerned.

But it doesn’t have to be that way. We all know the publishing landscape has changed dramatically with the wide acceptance of eBooks and the wild popularity of the Kindle. That’s not news. What is news is authors’ perspectives changing right along with it, and as dramatically as a sudden stiletto to the eye.

The Great Free Book Debate: The Authors

by Featured Author

This is the second article in a two-part series by Alexandra Butcher. Part one is here.

One of the most controversial ways to promote a book is to offer it for free. The theory is that readers will take a chance on a free book by an unknown author, and that this will help the author to get her name “out there.”

Why is this controversial? Well, many authors feel offering one’s book for free devalues it, the author herself and thus all indie authors. It is also debatable whether this strategy actually works in a market already full of what some see as “substandard” books. There is also the argument that readers will madly download free books, and never actually spend any money on buying books.

So do authors really see any benefits?

The Great Free Book Debate: The Readers

by Featured Author

This is the first in a two-part series by Alexandra Butcher. Part two is here.

Indie authors are given an almost overwhelming amount of advice about promoting and marketing their book, a great deal of which is contradictory.

It has to be said there is NO single path to take which works for every author. One person may find a good deal of success with one way, and the next finds that it simply does not work.

One of the most controversial ways is to offer a book for free. Amazon’s KDP Select Programme allows self-published authors to do just this. In return for exclusivity to Amazon, an author can offer his or her book for five days free promotion in every ninety day term. The theory being readers will take a chance on a free book by an unknown or little known author which they may not otherwise consider.

How to Market Your Self-Published Book

by Brian DeLeonard

The reality of marketing a self-published book and finding your audience presents a challenge somewhere in-between the faint dream of online success, and the sense of screaming unheard into the web’s dark and angry void.

Traditional publishers target their marketing towards their network of book reviewers and buying agents who, in turn, bring a book to the attention of readers. As a self-publisher, not only do you probably lack this network, but you also face an image deficit when you try to piece one together.

They think you’re trying to sell a story from the slush pile of traditional publishers.