This is the second article in a two-part series by Alexandra Butcher. Part one is here.
One of the most controversial ways to promote a book is to offer it for free. The theory is that readers will take a chance on a free book by an unknown author, and that this will help the author to get her name “out there.”
Why is this controversial? Well, many authors feel offering one’s book for free devalues it, the author herself and thus all indie authors. It is also debatable whether this strategy actually works in a market already full of what some see as “substandard” books. There is also the argument that readers will madly download free books, and never actually spend any money on buying books.
So do authors really see any benefits?