Something just reminded me of this speech by Jesse Schell from 2010. It's a few years old now, but it's still relevant and probably getting more relevant. Not only is it interesting and enlightening; it may also be inspiring for those of you writing contemporary or near future fantasy/sf.
DICE 2010: "Design Outside the Box" Presentation Videos - G4tv.com
DICE 2010: "Design Outside the Box" Presentation Videos - G4tv.com
Dark Lord