This article is by Michael Cairns.
For decades, the publishing industry has worked to ensure that every book that they publish can be marketed within a single genre. This is, up to a point, understandable. Publishing is a business, and the clearer the genre of a book, the easier it is to find the target audience.
However, the rise of self-publishing has changed the way in which people not only sell books, but also write them. Indie’s don’t need to have a big ‘opening weekend’, so as to avoid high returns on print copies. Self-publishers can play the long game, relying on good stories and brave readers to build an audience. They can also take more chances and write outside the long-established boxes.






